It’s storytime, friends. I got my start working online way back in 2008. I was a starry-eyed fashion blogger plotting world domination from my now defunct online headquarters yourstylestar.com. At the time Etsy was emerging as the premier handmade marketplace, Myspace was still the bomb.com and Twitter was the place where “tech” people hung out. The online space was much quieter so it wasn’t difficult to get noticed.
Fast forward 8 years and the landscape has completely changed. Everyone is online. Everyone is creating content. Some of it is damn good content. Just take a scroll through your favorite Blog, YouTube channel, Instagram feed or Snapchat channel. See what I mean?
It’s no longer enough to just create content. Your content needs to be stellar and strategic if you want to build credibility, captivate your audience and convert them to buyers. It’s not easy but, it’s definitely not rocket science. [Read more…]