Have you had to pivot in your business? Jess Peterson of Mighty Oak, shares her story of pivoting and niching down to build a better business.

This week on Pimp Your Brilliance, I’m chatting with Jess Peterson. Jess is the CEO & Creative Producer of Mighty Oak, a creative studio that specializes in hand-made animation and design. Since launching in May 2015, their series of commercials, gifs, and editorial videos have been viewed millions of times, receiving acclaim from the ACLU, Huffington Post, and BBC. Her mission is to both encourage more creatives to explore the world of entrepreneurship and to employ more women in her field.

In this episode, we discuss why Jess started a handmade animation studio, how she pivoted to build a better business, understanding your strengths and the lessons she’s learned on her entrepreneurial journey.


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BEST MOMENTS:

  • Jess’ background/ how she got started
  • Pivoting in your business and why it’s okay
  • Why Jess chose to focus on handmade animation
  • Working with big brands and team management
  • Jess’ keys to success
  • Pimp Your Brilliance action challenge

Have you had to pivot in your business? Jess Peterson of Mighty Oak, shares her story of pivoting and niching down to build a better business.

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Have you had to pivot in your business? Jess Peterson of Mighty Oak, shares her story of pivoting and niching down to build a better business.